Before facing the road, Athlon, the Daimler Group's company dedicated to mobility and fleet management services, makes its debut in the virtual streaming scene.


For Athlon's first roadshow ever, Filmmaster Events has developed a hybrid, digital but very concrete product, a two-stage format to describe the world of services offered by the company, conducted by Italian radio speaker and tv presenter Petra Loreggian.


In the first part, a live session from a TV studio - where the big screen that acts as backstage also serves as a surface for video content and graphics to support management speeches - is broadcast in every leg of the roadshow. In the second interactive part, a chat room allows live dialogue with brokers.

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