The presentation of the new swimwear collection was much more than a PR event. It was a live television format never attempted before by an Italian brand. We created a show dedicated to women, with a typically Italian style and flair, for over 3,200 guests arriving from 25 countries. 300 international journalists and numerous VIP guests.  The parterre of the fashion show became a real shown itself.  27 top male and female models, 30 great artists and performers and the participation of international Guest Star Kesha. the Calzedonia show was a visual story. A journey through history, nostalgic memory and the contemporary world.