The guests were immersed in the products’ environment thanks to a series of live events and ateliers designed by FME under the theme "Life is Live » at Eurocucina.  The exhibition area was conceived so the entire line of products can "come to life" through interactive experiences, happenings and live performances. The entire space was dedicated to the four brands. The design was simple and clean and the set up was open and vibrant in order to encourage engagement and  interaction with visitors .