WATERSTONE EXPO MILAN 2015
The Waterstone pavilion’ objective was to represent the values of Intesa Sanpaolo. This space was a new world that came to life thanks to its great number of visitors. It was an open space where everyone can be the protagonist. It encouraged the sharing of creative contents and personal stories. The space consisted of two floors. The ground floor was open to visitors and included an innovative branch, a multimedia installation and the artwork of the "Officine a Porta Romana". The area was also used for original shows, conferences and meetings. The second floor was primarily dedicated to workshops, round table discussions where small businesses could share their vision with a great number of visitors and potential investors.