FIAT

WELCOME 500

INTERNATIONAL LAUNCH, TURIN

Timeless music, magical visions, a sweet journey though Italy last 50 years up to the energy and rhythms of contemporary life. With over 100,000 spectators, the nineteen minutes show was completely conceived and produced on water, to present the new Fiat 500 half a century after the birth of Italy’s world icon car. 

The event recalled for many aspects the great Olympic ceremonies of Turin 2006 and was broadcast live on television.

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