TRANSIT GO FURTHER
EUROPEAN LAUNCH, BARCELONA
GOLDEN PRIZE BEA2014 - BEST EVENT OF THE YEAR
For the European presentation of the new Ford Transit models, we created an original format to showcase the features of the range of the four vans, each with a different characteristic. The event took place in Barcelona for Ford dealers and fleet of managers for the European market. With a total of 2,600 guests, the exhibition/launch was divided into three main sections: Discover, Experience, Drive. The presentation to the dealers was followed by the exclusive preview presentation to 700 representatives of the European media who enjoyed an exclusive viewing of the event. In a commercial hangar on the outskirts of Barcelona, we recreated an authentic street, with people, transit roads, little shops.