For the European presentation of the new Ford Transit models, we created an original format to showcase the features of the range of the four vans, each with a different characteristic. The event took place in Barcelona for Ford dealers and fleet of managers for the European market. With a total of 2,600 guests, the exhibition/launch was divided into three main sections: Discover, Experience, Drive. The presentation to the dealers was followed by the exclusive preview presentation to 700 representatives of the European media who enjoyed an exclusive viewing of the event. In a commercial hangar on the outskirts of Barcelona,  we recreated an authentic street, with people, transit roads, little shops.