LEVANTE BASED ON A TRUE STORY
INTERNATIONAL LAUNCH, MILAN
For the international launch of Levante, the first Maserati SUV, FME created in Milan the official launch event. The concept “based on the true story” shows the evolution of Levante as the natural expression of the Maserati essence of 100 years-long story.
FME also created format and event guide to replicate the format for international markets.