top of page




The events to celebrate 50 years of Nutella were a huge success with the public. Filmmaster Events began with the production of the event in Alba, the birthplace of Nutella, attended by 40,000 people.  It engaged with the entire town. From street artists, to special entertainment to Nutella for everyone. The celebrations ended with 25,000 people in the main square for the Grand Finale with a concert by the Italian Gospel Choir and the symbolic blowing out of candles.


The day after 200,000 people took part in the big event in Naples. It was a day of family attractions and entertainment, starting in the morning in Piazza del Plebiscito.  At 4:00 pm, the concert to honour Nutella’s birthday began, and, at 9:30 pm, started the eagerly awaited concert by Mika.

bottom of page