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The Olympic flame lighting ceremonies are truly unique within the panorama of celebrations of Olympic events and sports events in general.

Filmmaster Events has created a completely original format for the European Olympic Committees, which takes place at the Museum of the Ara Pacis in Rome, produced for the first time in 2017 to celebrate the departure of the start of the flame to Györ for the European Youth Olympic Festival (EYOF).

In 2019, the Shine Ceremony was celebrated two more times: for the start of the torch’s journey to the 2019 European Youth Olympic Festival (EYOF) in Baku and to Minsk for the 2019 European Games.

The ceremonies are held in the oldest ancient temple dedicated to Peace, fully respecting the museum’s daily activities. Designed to promote the spirit of peace and brotherhood among European citizens, in keeping with the traditional sporting values of the Olympic tradition, they are attended by numerous stakeholders from the international institutional, sports and political world.

The event requires management of relations with various bodies (from the Museum Direction to the City of Rome, the Superintendency for Cultural Heritage and the Organizing Committees of the Games), and contextualization of the Shine Ceremony’s message of peace within the cultures and sensibilities of different nationalities.

During the ceremony, the symbol of the Committee, the Golden Olive Tree of the Goddess Pax, exclusively made by Apulian goldsmith Michele Amato, was symbolically handed over to the institutional representatives of the host countries by EOC President Janez Kocijancic.

The Shine Ceremony project, based on an idea by Alfredo Accatino, Chief Creative Officer of Filmmaster Events, involved almost 300 guests at each of the three ceremonies, including the heads of the European Olympic Committees and the CONI, representatives of the Italian, Hungarian, Azerbaijani and Belarusian governments, delegations of athletes and volunteers.

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