INTERNATIONAL OLYMPIC COMMETTEE
OPENING CEREMONY, RIO DE JANEIRO
BEST CEREMONY AND BEST ICONIC EVENT AT BEA WORLD 2017
3 billions TV viewers for 4 hours of show, the Opening Ceremony welcomed the XXXI Olympic Games in Rio de Janeiro. Directed by Fernando Meirelles, Daniela Thomas and Andrucha Waddington, the ceremony featured presentations of the history and culture of Brazil, including its landscape and forests, the history of the Portuguese people, music and samba, and the favelas among other aspects. Portions of the ceremony were also dedicated to the topics of environmental conservation and climate change. 10.000 performers and 150 international professionals.