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The celebrations for the 50th anniversary of the founding of the Unipol Group were held in Bologna with two events in honour of the city.


The institutional event on the top 3 floors of the skyscraper for 300 VIP guests with laser installations, 50 interactive columns each dedicated to one year of history (1963-2013), and a live concert starring by guest artists.


A free concert at the bottom of the skyscraper, with a mega rock stage and an LED super screen was created to entertain thousands of guests in attendance. The two events were also linked by a spectacular firework show, elaborating both the city and Unipol.

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