The concept: “STORIES: Every journey tells a story”. Today’s world thrives on “stories” and every “story” tells a piece of all of our lives. The Whirlpool stand tells the story of how breakthroughs in design and technology transforms the food journey. The entire stand was designed as a kind of hub, a centre of gravity where brands and products communicate their food journey through digital and technological experiences with the aim of sharing a story.

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